Based in Ukraine, Optimizer is a platform that helps to optimize and automate all purchase process between the provider and HoReCa segment

business challenge

Our business challenge was to build the first marketplace for HoReCa in Ukraine. Nothing analogous existed on the market, so we needed to make a universal platform to connect HoReCa suppliers with buyers online. We built a business model, analyzing all needs of users to make their experience perfect: from choosing a product until delivery, everything had to be user-friendly and simple. The main idea was to make this product very easy-to-use, so everyone can buy goods the same as in a local shop, market, etc.


Product overview

values delivered by our team

a quote


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