Based in Ukraine, Optimizer is a platform that helps to optimize and automate all purchase process between the provider and HoReCa segment

business challenge

Our business challenge was to build the first marketplace for HoReCa in Ukraine. Nothing analogous existed on the market, so we needed to make a universal platform to connect HoReCa suppliers with buyers online. We built a business model, analyzing all needs of users to make their experience perfect: from choosing a product until delivery, everything had to be user-friendly and simple. The main idea was to make this product very easy-to-use, so everyone can buy goods the same as in a local shop, market, etc.

Location: Ukraine
Industry: HoReCa
Partnership: 2017 - current
Team size: 7 engineers
Team Location: Ukraine, Chernivtsi
Technologies: .NET, React.js, Webpack, Redux

product overview

This CRM system connects customers with suppliers of food products. After registration in the application, the customer and supplier get their own dashboard where they can manage orders. In the market section, the customer can find the best supplier in the city using a ranking list and place a product order. The application conducts full analysis, contains the history of orders, etc. On the other side, suppliers can look at the list of products with prices and keep track of orders.



values delivered by our team

  • quick and efficient development with deep involvement of business department
  • fully functional MVP for presentation to investors and ready to market launch
  • full cycle development: from analysis of business needs and architecture creation to the technical pre-sale and maintenance

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