Product discovery phase
services

Lay a smart foundation for your product’s success with an actionable roadmap
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Product discovery phase
services

Lay a smart foundation for your product’s success with an actionable roadmap

the discovery phase advantage

Without a clear scope, smart tech choices, or aligned timelines, even the best ideas can fail.

The Discovery Phase helps you avoid costly missteps by turning assumptions into facts and raw ideas into execution-ready plans.

At ImproveIT, we make sure your product starts strong.

Our expert tech team works hand-in-hand with you to assess risks, define the right scope, choose the optimal architecture, and map out every key component for success.

The result? Fewer revisions. Faster launches. Better outcomes.

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confidence in tech decisions

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smoother planning

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reduction in costly rework

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faster time-to-market

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more accurate budget forecasts

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higher product success rate

when to start with
discovery

You have an idea but no detailed plan

Clarify scope, validate feasibility, and define your MVP before investing in development.

You’re unsure about the right tech stack or architecture

Get expert guidance on the most scalable, secure, and future-proof solutions.

You need accurate timelines and cost estimates

Plan budgets and resources with confidence based on detailed documentation.

You’re entering a new market or building something complex

Understand the risks, regulations, and integrations before you code.

what does the discovery phase include?

At ImproveIT Solutions, the Discovery Phase is your project’s launchpad — built to reduce risks, clarify scope, and accelerate development. Whether you’re building an MVP, scaling a SaaS platform, or modernizing legacy systems, our expert tech team works alongside you to define the most efficient path forward.

We transform raw ideas into actionable plans — backed by business logic, timelines, and cost projections.

Step 1. Business & Technical Research

After discussing a project with the client, we do a complex analysis of the product requirements, existing documentation, and marketing data. We identify business goals and possible risks

Step 2. Event-Storming Specification

Instead of a standard prototype, we create a unique specification that fully describes the product concept, business logic, and feature set. We define it as a single source of truth for all development processes

💡 Even if you already have documentation, event-storming helps reveal hidden gaps and prevents miscommunication during development.

Step 3. Infrastructure Design

We design a high-level schema of your product infrastructure — including the proposed tech stack, 3rd-party services, architecture pattern, and data management strategies. This helps you:

  • Understand long-term scalability and maintenance cost
  • Select the right technologies from day one
  • Avoid refactoring delays in future phases
Discovery Phase schema by ImproveIT Solutions illustrating stages from idea validation to technical planning and roadmap creation

what you get after discovery

At ImproveIT Solutions, the Discovery Phase delivers more than just ideas — we provide a validated roadmap and precise time/cost estimates based on your product’s specific goals and scope. This gives you the clarity to plan your budget, timeline, and team with confidence. As a result, you receive a complete documentation package, including:

📄 technical specification (via event-storming)

Clear documentation of your product logic, structure, and key features — based on event-storming workshops with our team.

📄 architecture and infrastructure map

A scalable system architecture and cloud setup tailored to your product needs, goals, and growth potential.

📄 MVP scope or product roadmap

Prioritized list of must-have features and release stages to launch fast and validate early — or a full roadmap if you’re scaling.

📄 time and cost estimates

Transparent estimates for design and development based on your goals, scope, and tech stack — so you can plan confidently.

📄 recommended development team structure

Optimal team roles and skill sets for your project — with senior-level expertise across frontend, backend, DevOps, and QA.

📄 detailed project implementation plan

A step-by-step launch strategy with timelines, dependencies, and milestones — to guide your dev team or ours.

📄 recommendations for next steps

Actionable guidance on what to do post-discovery — from choosing a tech partner to preparing for fundraising or development.

start with a brief call with our tech team

Discuss your goals, get tailored advice, and outline your next steps with confidence

your dedicated discovery team

Your discovery phase is powered by a cross-functional team of seasoned professionals. With full-stack technical expertise and deep product experience, we don’t just map your idea — we transform it into a validated, structured, and technically sound product blueprint. Every expert plays a critical role in aligning your business goals with scalable, future-proof tech decisions.

🎯 cto / tech lead

Designs scalable, secure architecture and defines the right tech stack — making sure your solution is technically sound from day one.

📋 project manager

Owns the discovery timeline and delivery — aligning all stakeholders and keeping scope, process, and priorities crystal clear.

🔍 business analyst

Gathers and validates requirements, documents business logic, and identifies risks early to prevent rework later on.

🧠 solution architect

Provides strategic technical oversight — validating feasibility, ensuring quality standards, and shaping scalable solutions.

🎨 ux/ui designer

Maps user journeys, sketches wireframes, and creates visuals to ensure your product is intuitive and aligned with user needs.

💻 developer / tech specialist

Assesses technical complexity, estimates implementation effort, and flags constraints early to build the right plan.

Full-Stack Expertise

Whether you’re building a mobile app, a complex platform, or AI-powered software — we’ll help you shape it right. With full-stack experience across web, mobile, AI/ML, cloud, and DevOps, our team can plan, structure, and document your solution from every angle. Whatever your features, tech stack, or business goals — we’ve got the expertise to make it work.

Web development services icon — ImproveIT Solutions
web development
web development
We provide both frontend and backend development services. Our web development team specializes in React, Angular, Vue, Node, .Net, PHP.
Learn more
Mobile app development services icon — ImproveIT Solutions
ios & android development
iOS & Android development
Development of applications of any type and complexity for the Android and Apple ecosystems - from simple apps and entertainment platforms to individual SaaS solutions.

Learn more
AI & ML services icon – ImproveIT Solutions
AI & ML
expertise
AI & ML
expertise
We design and implement AI/ML solutions using advanced algorithms and neural networks to streamline operations, automate decisions, and boost business performance.
Learn more
Devops, cloud development services ImproveIT Solutions
devOps & cloud
DevOps & Cloud
We can help you deploy cloud services, scale up the use of cloud resources etc. Get access to the variety of skills like AWS, Google Cloud, Azure, Data management, Containerization, Virtualization.
Learn more

core industries

We don’t just build software — we understand your industry. From HealthTech and PropTech to Travel, Retail, and AI-driven platforms, our experience helps you avoid costly mistakes, speed up decision-making, and get a solution that fits your business logic from day one. Whether you need a regulatory-compliant platform or data-rich analytics, our cross-industry expertise gives you a real head start.

travel & hospitality
Booking engines, complex CRM, reservation & distribution solutions for restaurants, hotels, airlines, and other amenities
fintech & accounting
Technological products for fintech startups, accounting firms and financial institutions. Payment solutions
cybersecurity
Advanced tools to protect assets, detect threats, and ensure data integrity, safeguarding businesses from cyberattacks and breaches
healthcare & wellness
Feature-rich digital products that enhance and automate treatment processes, provide data collection, health metrics tracking and prediction
delivery & logistics
Solutions that help to reduce operating and shipping costs, optimize transportation routes & infrastructure, enhance customer service
education &
e-learning
Engaging and interactive platforms, that digitize educational activities and ​​open a next-generation education era

why our discovery phase works

clarity from day one

We validate your idea, define the scope, and align the plan with your budget and goals.

tech decisions backed by experience

Our senior architects guide you on scalable, secure, and future-ready tech choices.

faster, safer product launches

We reduce risk, prevent scope creep, and set timelines that actually work.

transparent, actionable deliverables

You get clear documentation, scope, cost, architecture, and team plan — ready to use.

no strings attached

You own all the outcomes. Use them with any vendor — or continue with us.

flexible next steps

Whether you’re fundraising, hiring, or building — you’re set to move fast.

explore our recent projects

Hotel-Spider
Located in Switzerland, Hotel Spider creates solutions for the hospitality industry, that give control back...
Located in Switzerland, Hotel Spider creates solutions for the hospitality industry, that give control back...
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Innovative AI Solution
An AI-powered solution with voice recognition system, tailored to elevate your sales team's performance. With...
An AI-powered solution with voice recognition system, tailored to elevate your sales team's performance. With...
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Lalalab
Located in France, Lalalab delivers a new way of printing service: directly from a client's...
Located in France, Lalalab delivers a new way of printing service: directly from a client's...
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Liked.App
Based in Sweden, Liked is a B2C retail application that combines a celebration organizer, gift...
Based in Sweden, Liked is a B2C retail application that combines a celebration organizer, gift...
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Photoweb
Photoweb is the first French solution for online digital photo printing, delivered right to your...
Photoweb is the first French solution for online digital photo printing, delivered right to your...
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Medical Research Association
A team of French public health researchers that combines sociologists, psychologists & doctors. They specialize...
A team of French public health researchers that combines sociologists, psychologists & doctors. They specialize...
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Treepli
Treepli is a digital platform revolutionizing how people plan and book travel experiences. As a...
Treepli is a digital platform revolutionizing how people plan and book travel experiences. As a...
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Onpreo
Based in Germany, Onpreo is a hi-tech startup that creates complex platform for brokers and...
Based in Germany, Onpreo is a hi-tech startup that creates complex platform for brokers and...
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JAСC
The Sheikh Jaber Al-Ahmed Centre (JACC) is the biggest cultural center and opera house in...
The Sheikh Jaber Al-Ahmed Centre (JACC) is the biggest cultural center and opera house in...
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Piiics
Based in France, Piiics launched their product in 2017. It is a mobile application created...
Based in France, Piiics launched their product in 2017. It is a mobile application created...
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Anitech Solutions
Founded in 2006, Anitech Solutions is a Dublin-based IT services provider delivering innovative software solutions...
Founded in 2006, Anitech Solutions is a Dublin-based IT services provider delivering innovative software solutions...
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uMore
Based in the USA, uMore creates apps, mobile applications and websites focused on people’s mental...
Based in the USA, uMore creates apps, mobile applications and websites focused on people’s mental...
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Blent
Located in Switzerland, BLENT platform provides complex data analysis for hospitality businesses. It connects all...
Located in Switzerland, BLENT platform provides complex data analysis for hospitality businesses. It connects all...
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UbiGo
Located in Sweden, UbiGo is an application that provides different ways of locomotion within the...
Located in Sweden, UbiGo is an application that provides different ways of locomotion within the...
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Elysium
Based in New York, Elysium is an advanced AI platform for commercial real estate. Launched...
Based in New York, Elysium is an advanced AI platform for commercial real estate. Launched...
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EyeToAI
Based in Israel, EyeToAi delivers a new method of early-stage oncology disease diagnostics
Based in Israel, EyeToAi delivers a new method of early-stage oncology disease diagnostics
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Trust
Based in Germany, the Trust team works on a testimonial and rating platform that is...
Based in Germany, the Trust team works on a testimonial and rating platform that is...
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Cedemo
Located in Monaco, Cedemo is a toys and video games retail content platform adapted to...
Located in Monaco, Cedemo is a toys and video games retail content platform adapted to...
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Cybersecurity solution for a US client
Based in the USA, the company is a team of seasoned cybersecurity veterans. They are...
Based in the USA, the company is a team of seasoned cybersecurity veterans. They are...
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Throw No More
Located in Norway, Throw No More is a social enterprise aiming to reduce food waste...
Located in Norway, Throw No More is a social enterprise aiming to reduce food waste...
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Optimizer
Based in Ukraine, Optimizer is a platform that helps to optimize and automate all purchase...
Based in Ukraine, Optimizer is a platform that helps to optimize and automate all purchase...
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trusted by companies in EU & US

Clement Poursac

“I have been working with ImproveIT for more than 3 years now, as a mobile app product manager for the Photoweb brand and now as a director of Piiics. In these 2 experiences, the technical challenge is quite high. About the management/support team, I can assure you that they are effective, flexible, nice to work with and very welcoming. About the dev team: for now and over these last years they have been highly motivated, committed and professional. I can only recommend to work with ImproveIT!”

Clement Poursac

Photoweb Group

France
Alok Alstrom

“Great app that works with functionality exactly like we want it! The team is highly agile and punctual, and internal stakeholders are particularly impressed with the vendor’s quality of deliverables and standards. They are passionate and take ownership beyond their contractual obligations.”

Alok Alstrom

Beyond Liberum AB

Sweden
Luka Sikic

“We got in touch with them, and we clicked — they were truly supportive of how we wanted to structure our collaboration and whenever we needed to change anything. All tasks are done on their side; they’ve always delivered on time, and their code quality is good. Overall, they’re perfectly fine for our team. ImproveIT’s communication has been great. The team is responsive, and the developer they’ve assigned to us is always available. Their business development manager works closely with us.”

Luka Sikic

Onpreo GMBH

Germany
Axel Bouthors

“The workflow between our company and ITSolutions has been very smooth. They were on-time and on-budget, with high quality and professional advice. Withing one year we reach on both OS 99% crash free user ratio which was one of our goal. Within 2 year we reworked all our apps adn improved by 50% our conversion rate.”

Axel Bouthors

 Piiics

France
Gerrit Meerkerk

“I have been working with ImproveIT for more than 3 years now, as a mobile app product manager for the Photoweb brand and now as a director of Piiics. In these 2 experiences, the technical challenge is quite high. About the management/support team, I can assure you that they are effective, flexible, nice to work with and very welcoming. About the dev team: for now and over these last years they have been highly motivated, committed and professional. I can only recommend to work with ImproveIT!”

Gerrit Meerkerk

Local Signage

Netherlands
Barbara Kucharczyk

“We work with ImproveIT Solutions for more than 3 years. Thanks to their support with new talents/developers we were able to proceed with many new projects. For sure we value their employees, we are happy to have them with us and we always do our best to keep them as long as we can in our projects.”

Barbara Kucharczyk

Netguru

Poland
Yannick Blondeau

“With ImproveIT Solutions, we successfully created reliable and valuable cooperation. Their ability to advise and provide professional guidance made them a go-to partner. The engineering team has demonstrated outstanding dedication and technical skills and proved focus on delivering top quality features.”

Yannick Blondeau

Hotel-Spider

Switzerland
Andrew Nolan

“ImproveIT Solutions successfully provides additional resources and meets expectations. They understand the needs and manage the project seamlessly. Moreover, they stand out for their professionalism, skills, and quality of the candidates that they provide. Customers can expect great service.”

Andrew Nolan

Anitech Solutions

Ireland
Marcus Zedler

“For our software development we work with selected partners and I want to highlight our collaboration together with ImproveIT Solutions.
It is based on exceptional service delivery: In-time, on-budget, with high quality and professional advice.”

Marcus Zedler

Camyylyon

Switzerland
Carsten Schaefer

“With a limited budget, we have been able to master 3 new tools: Rich Snippet, Rating-Widget, Survey. This is a good outcome that helped me and my Lead Frontend developer. Now we can go on and add smaller features from time to time.”

Carsten Schaefer

Trust

Germany
Martin Enderle

We were very impressed with the wide range of experts. This team has brought a unique and creative approach to our current projects while also helping us explore more possibilities of how to further develop and innovate our startup. We’ve been able to significantly speed up the development of a number of our projects on a very reasonable budget.  I am fully satisfied with the work done and the process itself.

Martin Enderle

intencio s.r.o

Czech Republic
Michael Kolomenkin

“I can say that their communication is key. Their attention to detail is great, and they question us if they think it might be better to solve the issue in a different way. They really care about the product they’re building.”

Michael Kolomenkin

EyeToAi

Israel
Didier Gromaire

“ImproveIT Solutions serves as a partner to our company, and our relationship is honest, productive, and efficient. ImproveIT Solutions is a highly adaptive team that offers helpful insights and delivers work at reasonable rates.”

Didier Gromaire

Cedemo

Monaco
Romain Coirault

“Since we started to collaborate with ImproveIT, we were excited about the quality of service. Developers are experienced; they can discover the main potential issues and able to solve it on before. We are satisfied with the way how ImrpoveIT works.”

Romain Coirault

Lalalab

France
Aleksander Gassowski

“Working with ImproveIT has been a smooth ride from the start. We are very pleased with our resource, Stas, who has delivered to the standard we expected, he also helped us improve our application throughout the project by sharing his points of view and taking part in discussions.”

Aleksander Gassowski

Halpa AB

Sweden

ready to start?

Step 1: Tell us about your needs
Step 2: Talk to our experts to clarify all requirements
Step 3: Receive a complete Discovery roadmap

Feedback within 24 hours

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